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(Info)

— Velto is a brand of naturally roasted and ground coffee.

(Services)
Branding
Content Strategy
Visual Identity
Web Design
UX/UI Design
Development
Illustration
(Collaborators)
Belén Castrogiovanni
Camila Marras

Velto

2021

— Velto approached us with a vision: to create a brand identity that embodies the warmth and connection of everyday moments shared with friends and family. Our mission was to capture these intimate experiences and transform them into a visual identity that feels both welcoming and heartfelt.

— To ensure a consistent visual experience aligned with Velto's values, we developed illustrations that add a timeless quality, enhancing the brand’s essence and simplicity. The tone of voice is warm and inviting, complemented by a classic typeface and hand-lettered script, creating a harmonious blend that reflects the joy and comfort of Velto’s coffee.

— To ensure a consistent visual experience aligned with Velto's values, we developed illustrations that add a timeless quality, enhancing the brand’s essence and simplicity. The tone of voice is warm and inviting, complemented by a classic typeface and hand-lettered script, creating a harmonious blend that reflects the joy and comfort of Velto’s coffee.

— Collaborating with Velto allowed us to integrate every visual and conceptual element into a cohesive brand experience. The result is an identity that not only embodies the brand's core values but also fosters a genuine connection with its audience.

— Collaborating with Velto allowed us to integrate every visual and conceptual element into a cohesive brand experience. The result is an identity that not only embodies the brand's core values but also fosters a genuine connection with its audience.

— The new brand identity has transformed Velto into more than just a coffee brand; it has become part of cherished everyday moments, making each cup of coffee a meaningful experience.

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